PwC Epic Tour
The king of GranFondo cycling events in Canada, Epic Tour is expected to attract close to 4,000 riders for the 5th annual event on Sunday September 10, 2017.
The demographic profile of Epic Tour participants makes it a highly desirable group:
- 2/3’s have a household income over $100,000
- Skewed 75% male
- Age range clusters 35 to 55
- High levels of disposable income
- People who pursue a healthy-active lifestyle